Problem & Opportunity
Spot a real problem and discover the opportunity within it.

A student-led program teaching the fundamentals of business,
from big ideas to real ventures.
THE PROGRAM
From your first “what if” to your first pitch.
Spot a real problem and discover the opportunity within it.
Turning problems and opportunities into product offerings.
Find the people who need your product most.
Listen to customers and test your assumptions.
Explore strengths, weaknesses, opportunities, and threats.
Shape your idea into a product people can use.
Tell your story and connect with your customers.
Plan your revenue, profit, and expenses.
Explore bootstrapping, VC, and angel investing.
Build a team with thoughtful leadership principles.
Hear directly from a real entrepreneur.
Every student presents a pitch for their own business.
From your first “what if” to your first pitch.
THE NEXT GENERATION
Testimonial coming soonPLACEHOLDER
Testimonial coming soonPLACEHOLDER
Testimonial coming soonPLACEHOLDER
Help us bring business education to more students.